SEO / SEM
Marketing and advertising for your website
Search engine optimization and search engine marketing is a confusing concept to grasp.
Both terms are often used interchangeably, which makes matters even worse. It is important to understand the distinct difference between the two terms.
SEO is increasing the amount of website visitors by getting the site to appear high on results returned by a search engine. Visitors should view it as attractive, inviting and it should have a clear message.
SEM is considered internet marketing that increases a site's visibility through organic search engine results and advertising. SEM includes SEO as well as other search marketing tactics.